Do you have a website, a quality product but need targeted traffic. Search engine optimization is the foundation of getting organic traffic to any site or blog. Today were going to discuss several simple yet powerful ways of making your site SEO friendly and getting you that targeted traffic you need.

1) If you want your website to rank high in the search engines you must have quality, fresh content that is updated regularly. If you are using a blog this will be easier because most blog platforms update automatically after every post. Search engines love fresh content, in order for you to succeed you must constantly be updating and adding quality relevant content to your site or blog. These are the sites that get the most attention from the search engines, plus you will have a large following of regularly returning visitors. If your site never changes or isn’t very useful that gives no one a reason to return, there goes your traffic.

2) You must remember also that to achieve success online takes hard work and time. Nothing happens overnight so put that thought out of your head now. In addition to content you need inbound links from other relevant sites. Start a reciprocal link exchange directory that is categorized and exchange as many relevant links with preferably high page rank sites and blogs as possible. You also want inbound one way links, these are links pointing to you that you do not have to add a link on your site to theirs.

3) When you have focused on your SEO strategies you then need to worry about getting traffic. There are a few very effective ways of doing this.
a) Article marketing, write and submit your niche related article to popular directories. This establishes you as an expert in your field as well as gives you valuable back links to your site.
b) Forum posting and blog commenting. Make relevant comments in forums and on high page rank blogs, this allows you to leave your link, once again giving you back links.
c) Free ad classifieds, this has to be done on an ongoing and regular basis to work. For example if you post several ads with craigslist (a page rank 7 site) at the least you get the back links.

These strategies will give you site exposure as well as back links to your site. In order to rank high in the search engines you need as many links as possible. This will give you a steady stream of targeted traffic coming to your offers.

Using Web Analytics , the process of measuring the behavior of visitors to a web site, is a very important aspect of Search Engine Optimisation (SEO). By tracking where visitors go and observing the actions they take when visiting a web site you can find ways to increase your profits. However many SEO firms do not offer Analytics as part of their service. Although all the traffic a web site receives is beneficial to a certain extent, some types are much more likely to convert into sales. So, here are some main benefits of Web Analytics:

Traffic Sources: By making use of Analytics you can study each individual source of traffic to see how well it is converting. With this information you can identify the type of search phrase or link that sends the most valuable customers to your site. Then you can put your SEO efforts into getting more of this valuable traffic from similar areas.

Site Behavior: By tracking the progress of visitors at your web site you can learn some very useful information. If you study the data on how long visitors stay on certain landing pages and how well different sales pages convert, you can make improvements to your site. By changing the under performing pages to be more like the most effective ones you can significantly increase your overall conversion rate.

Online Marketing: With Analytics you can look into other forms of online marketing to assess their effectiveness. You can track the number of visitors from a specific advert that go on to make a purchase at your site. This information will tell you if the advert is worth the cost you are paying, it could also allow you to make accurate predictions about how a change in your advertising budget would effect profit levels. Other forms of marketing such as email campaigns and pay-per-click advertising can also be tracked so you can continually improve your marketing efforts to make them more profitable.

If you use Analytics on your web site not only will you find out what works but you will also find out what does not work. This can save you a lot of time and money. You could find that a very competitive keyword phrase that your web site has been targeting converts poorly. This type of information is vital because it allows you to use all your time and resources on bringing in traffic that converts well and improves your bottom line. From the points outlined here you should be able to see that if you are not using Web Analytics you are missing out on numerous different ways of improving the conversion rate of your web site.

Omniture is the leading provider of on-demand, Web analytics and online business optimization services-supplying the essential intelligence companies need to successfully improve the performance of online business and marketing initiatives. The company provides its customers with the ability to collect, integrate, analyze and automate the reporting and distribution of multi-channel business information and processes, empowering business users at all levels to make more informed, real time, data-driven decisions.

Omniture’s leadership is the result of significant experience gained over the past ten years helping industry leaders such as AOL, Apple, Countrywide Financial, eBay, GM, HP, MSNShopping, Sears, Time and Wal-Mart drive successful online businesses. Customers represent the largest and most well respected enterprise brands in the world. The right data, the right interpretation, the right optimization— they will bring you incredible value for your marketing investment. Virtually any business solution can be designed to dramatically improve your most urgent needs. Talk with them today!