“My site is showing up for my major keyword phrases in Yahoo and MSN but I’m nowhere to be found in Google. Why does Google hate me? (Or alternatively, my site was doing well on Google but its rankings have suddenly plummeted. Am I penalized?)

If you’re going to be in the SEO biz, or even if you’re just trying to get your own personal business site more exposure in the search engines, you need to realize that rankings (and the traffic they may bring) are not static. You may get comfortable seeing your site rank highly for your most coveted keyword phrases, but don’t ever assume it will remain there forever.

Sites do not get penalized or banned unless something has been done which deceives the search engines. Deception generally comes in the form of hiding stuff or trying to artificially inflate link popularity. If you’re not playing games with the engines, then you don’t ever have to worry about penalties. If your site is suddenly gone, it’s most likely because of a major algorithm shift. The search engines are constantly tweaking their algorithms, and new sites are always being created, so ranking fluctuations are part of the normal course of business.

Because of this, it is crucial to optimize your site for lots and lots of related phrases. This will ensure that when some phrases go AWOL, the others will perform well for you. I can’t stress enough how important this strategy is to your SEO campaign, as well as your piece of mind. Never be married to any 1 or 2 specific phrases. Yes, it’s cool to rank highly for the most coveted ones, but if they’re that important to you, then you should purchase PPC ads that are triggered by them.

The best advice I can give you is to change your mindset from “”rankings”" to “”targeted traffic and conversions.”" I know I sound like a broken record with this, and it may even seem like a convenient excuse; however, if you don’t want to make yourself crazy, it’s best to ignore rankings, and instead work hard at making your site better and better. While your various keyword phrases are on an emotional roller coaster at Google, you won’t even notice a blip in your traffic or sales if you’ve got all your bases covered. It may be cliché, but it really does work and it does pay off in the long run. ”

If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately.

Basic SEO Techniques Internet Marketing

The ability to create an article or webpage to automatically jump to number 1 seems impossible but if a page is optimized correctly it has the ability to get top ranking for low competitive keywords. To produce a basic search engine optimization page needs to have the following.

1. Keyword density between 2-4%
2. Meta keywords tags
3. Meta description tags
4. Keyword in the title
5. Use H1, H2 and H3 tags throughout the page

Using these three factors forms the basics of SEO and creates a page that is ready for the search systems like Google. Many individuals that start a blog or website do not use any SEO techniques or SEO tools to optimize each page. Studies have shown that those webmasters who took the time to use many of the optimization tips, have shown that by doing onpage optimization their articles and pages receive more traffic and visitors than those webmasters who have not done any SEO at all.

Top SEO Techniques That Will Help Drive Traffic

Many of the search engine optimization techniques are used widely by many successful internet marketers. Many keep these SEO strategies to themselves and are not very forthcoming when it comes to explaining how to get traffic or to become number one in the search such as Google. The top 3 strategies of search engine optimization is as follows.

1. Build quality one way links
2. Use other traffic sources other than Google, Yahoo and Bing
3. Onpage SEO optimization

The strategies have been around for a longtime but many internet marketers take these strategies and do not fully understand what to do with them.

Search Engine Optimization Tools

There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count. There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

Organic SEO Tips

Organic search engine optimization is the process of getting your article or website on page 1 in the free section of search engines. This is accomplished by doing the proper keyword research, building links, onpage SEO and driving traffic from other sources.